Just to add my 2 cents to this. I don't mind hearing the term 'BIM models' because I think BIM describes a workflow more than an object. It feels awkward for me to say 'I make BIMs' as opposed to 'I make BIM models'...
Revit OpEd: Dept. of Redundancy Department and other BIMmyness...: "During the BIMForum James Vandezande (ArchTech Blog contributor and Revit Author) tweeted about people saying, 'BIM Model' and joked about ..."
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